Thursday, August 9, 2012

Urban Decay Naked Skin Liquid Foundation

I'm a HUGE fan of Urban Decay. Ever since I bought my first UD Palette (Ammo Palette), I was hooked. When they debut the Naked Palette, I couldn't wait to get my hands on it. As you all know, the Naked line became so popular that they created the Naked 2 palette, as well as some lip gloss & lip liner that compliments the line. It was only a matter of time before they came out with the Naked Liquid Foundation.

Now, when I first heard of the news I was very excited. However, I wasn't about to run out the door and be the first in line because I have my go-to foundation. I wanted to wait to hear what others have to say before making a decision.
Reviews came pouring in and most of them were very positive. I didn't want to buy it online because I want to actually test the product and be able to match it to my skin tone instead of guessing by look through the swatches online. Off to Ulta I go! (Sephora didn't have it in stores yet)

On the display at Ulta, Urban Decay had these transparent strips that had a swatch of each shade to help you find the perfect match. Well, these strips were not very helpful. The swatches were so light that when I held it up to my jawline, it looked like I could wear shades 1.0 to 5.0.

The transparent strip against my arm
Here's a better shot of the strip against a white backdrop

After swatching the actual product, I was a torn between 3.0 or 3.5. Any shade that ends in .0 has a yellow/olive undertone, and shades that ends in .5 has a pink/neutral undertone. Because I'm working so much in the sun this summer, it was a little hard to match my "winter" skin tone. With the help of an Ulta sales associate, I decided on the 3.0.

Let's take a look at the packaging. Best part is that it has a pump! My other liquid foundation bottles (L'oreal True Match & Maybelline FitMe) doesn't come with pumps so I was more than happy to see that UD have made theirs with it. 
I was surprised how much control the pump gives you as to how much product you want. This is great for when you need to go back over any imprefections with a little more product. 

UD also came out with a new brush to go hand-in-hand with the new foundation, the Good Karma Optical Blurring Brush

Just like their other brushes, it has synthetic fibers. This brush has surpassed my favorite stippling brush- which I have always used to apply my foundation. The bristles are densely-packed, but not so dense that it doesn't bend. It is very, very soft to the touch. I felt that it distributed the foundation evenly all over my face and blended flawlessly. I've even tried it out with my other foundation and BB cream. I've been reach for the brush every time I wear foundation. 

As far as the foundation goes, it does what it says. It's more on the watery/runny side, which made it very buildable. It feels so lightweight on my skin, as if I'm not even wearing foundation. It has a demi-matte finish, so it doesn't look cakey OR overly dewy. The light-diffusing spheres gives you the perfect glow. I did notice that it is important to moisturize your face as well as apply primer before using this foundation. When I didn't use primer, I thought that the foundation made my skin look a little dry and flaky. 
Other than that, I'm really impressed with this product. I love that it feels so light!!! Some foundations makes you feel like the make up is slowly slipping off your face once you start sweating or as the day goes by, but the Naked Skin stays put all day long!

Here's a picture of me wearing Naked Skin:

I think that the 3.0 matches me pretty well considering that I'm pretty tanned from working outside this summer.

I wonder if Urban Decay is already working on a pressed powder to go with the liquid foundation.

Have you tried the Naked Skin Foundation? What did you think of it? Let me know by commenting below. Also, my Naked Skin application video should be up on YouTube in a couple of days =)

**Naked Skin Foundation retails for $38 and the Good Karma Optical Blurring Brush retails for $24.